How boutique asset managers can leverage collective action

CEO Manish Tibrewal discusses how boutique asset managers can draw on collective action to mitigate the lack of leverage in influencing investee companies on ESG initiatives.

Manish Tibrewal, Maitri Asset Management

08 June 2022


Maitri Asset Management was founded as the Tolaram family office in 2015, and it has grown to become a multi-family office focused on active responsible investment management in Asia. Tolaram started in 1948 in Indonesia, and its business currently spans 16 countries. The Family’s philanthropic arm, Ishk Tolaram Foundation, is Maitri’s single largest beneficiary, and contributes to vulnerable communities in Indonesia, Nigeria and Singapore. As such, Maitri is conscious about ensuring that all its investments are aligned with the values of the Foundation.


Two-tier responsible investment approach


Responsible investing is deeply rooted in Maitri’s DNA and the family office takes a long-term focus on sustainability stewardship and preserving wealth for future generations.

Its responsible investing is primarily based on a two-tier approach. The first tier is a negative screen of six traditional “sin sectors” applied to Maitri’s entire AUM, which means adult entertainment, alcohol, recreational cannabis, gambling, tobacco, and weapons are excluded from its portfolio.

The second tier is a proprietary ESG-integrated investment framework applied specifically to Maitri’s Sustainable Funds. This framework includes a coal-exclusion policy as part of the family office’s commitment to climate change and the Paris Agreement.

Maitri is one of two Asian investors that have set and disclosed Net Zero Asset Managers Initiative (“NZAMI”) interim targets of reducing 50 per cent portfolio emissions by 2030. It has been strengthening its focus on stakeholder engagement on the climate agenda. Given the complexities of managing ESG issues, these engagements form a key part of how Maitri influences its portfolio companies.


Driving change through collaborative engagement


The family office started its first corporate engagement in 2019, and since then, it has reached out to more than 90 companies and over a dozen external managers. Maitri has observed that companies and managers are today more willing and open to having conversations on investor expectations of setting emissions reduction targets than before, while conversations on other societal issues continue to present plenty of touchpoints for engagement.

In order to succeed in making an everlasting and tangible impact, Maitri participates in collective initiatives to amplify the impact on the ESG agendas of its portfolio companies. It has joined initiatives such as the Climate Action 100+, Investor Expectations on Corporate Climate Lobbying and Asia Investor Group on Climate Change’s (“AIGCC”) Asian Utilities Engagement Programme (“AUEP”). Maitri is also a participant of the United Nations Global Compact (“UNGC”), a sustainability project to align corporate strategies and operations with universal principles on human rights, labour, environment, and anti-corruption and take actions that advance societal goals.

Its involvement in AIGCC AUEP has allowed the firm to agree on a common agenda with a select group of major Asian utility companies to implement strong governance frameworks; take action to reduce greenhouse gas emissions that is aligned with the Paris Agreement; provide enhanced corporate disclosure; outline physical risks and provide recommendations to mitigate such risks and engage with public policy makers and other stakeholders to support the development of cost-effective policy measures.

Maitri is also a signatory to the UNPRI and the Singapore Stewardship Principles (“SSP”) for Responsible Investors.


Case study on corporate engagement: VA2


Maitri’s engagement and collaborative efforts to achieve positive ESG and stewardship outcomes through collective action are highlighted in its involvement in the Vung Ang 2 (“VA2”) coal-fired power plant. Maitri Asset Management was part of a consortium of more than 20 investors, representing more than US$5.5 trillion in AUM, urging contractors and financiers involved in the VA2 coal-fired power plant project in Vietnam to withdraw their participation due to severe climate-related risks. The construction of VA2 is likely to exacerbate worsening conditions related to the social welfare of communities residing near the coal plant.

Together with the consortium, Maitri co-signed a letter to urge recipients to withdraw from the VA2 project and publicly commit to ending any future involvement in new coal projects worldwide. Following pressure from investors and activists alike, project lead Mitsubishi Corporation pledged to not engage in any new coal-fired power plants. While the company has not withdrawn from VA2, as it is a national project already agreed upon between the Japanese and Vietnamese governments, it has officially pulled out from Vinh Tan 3, a private 2GW coal-fired power plant project in southern Vietnam which is planned for 2024.

As a boutique asset manager, participating in collective investor initiatives, such as the engagement around VA2, not only serve as a learning and collaborative opportunity — it demonstrates the strength in numbers. The initiative, led by Nordea Asset Management, was shortlisted at the 2021 PRI Awards for Stewardship Initiative of the Year.

Maitri constantly aligns itself with industry-leading standards to engage with its portfolio companies. This has enabled the exchange of knowledge and further transparently honed its ESG expertise, so both investor and investee are constantly ahead of the curve when it comes to adapting to the latest ESG trends.

In 2021, Maitri became the first multi-family office in Asia Pacific to earn the B Corporation (“B Corp”) certification, joining a growing global community of companies investing responsibly to build a sustainable economy and using business as a force for good.

Manish Tibrewal, Maitri Asset Management

Manish Tibrewal, Maitri Asset Management

Maitri Asset Management ("Maitri") was founded as the Tolaram family office in 2015 in Singapore, and has since grown to become an MAS-licensed multi-family office focused on active responsible investment management. Maitri is a B Corporation ("B Corp") certified firm, making it the first multi-family office in the Asia-Pacific region to join a global community of companies using business as a force for good towards building a sustainable economy; it is also a signatory to the United nations-supported Principles for Responsible Investment ("UNPRI"). Maitri's single largest beneficiary is Ishk Tolaram Foundation, which provides access to quality education, healthcare and skills training to underserved individuals in Indonesia, Nigeria and Singapore. 

Manish Tibrewal is Chief Executive Officer at Maitri, responsible for overseeing all business operations, client relationships and strategic direction of the firm. Manish has over 17 years of experience within Tolaram, the family-owned emerging markets-focused multinational enterprise, where he held numerous distinguished leadership roles across Strategy, Corporate Finance, Energy, FMCG, Infrastructure and Financial Services. Manish was instrumental in creating and transforming the Tolaram family office into the Maitri of today. 

SSP Steering Committee

Stewardship Asia
Singapore Venture Capital (SVCA)
Think Ahead
CFA Society Singapore
CPA Australia
Singapore Institute of Directors (SID)

The SSP is supported by the Monetary Authority of Singapore (MAS) and Singapore Exchange (SGX).


About the SSP